California Based · Working Globally

Producer &
Production Executive

A decade taking scripted, unscripted, documentary, commercial, and music video work from prep through premiere.

CurrentSVP of Production, Digital Sword
CareerProduction on 250+ projects across Tubi and independent work
MemberProducers Guild of America
Juror2026 Yucca Valley Film Festival jury and filmmaker mentor
Co-FounderThe Production Exchange, a filmmaker networking group
Ashla Soter
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NetflixAmazonYouTubeTubiTLCA&EMagnolia NetworkHPLowe'sHi-Ball NetflixAmazonYouTubeTubiTLCA&EMagnolia NetworkHPLowe'sHi-Ball
Previously · 3+ Years

Head of Production,
Original Content
at Tubi

150+
Projects Overseen

Led production and post across a high-volume slate of scripted and unscripted originals.

That work included the animated series Breaking Bear, the network's first talk show We Got Time Today, the scripted original The Z Suite, the Stubios initiative, the live special Tubi Red Carpet at the Super Bowl, and Sidelined, which grew into a three-film run.

Selected work

22 Titles

Ashla was the production executive on, produced, or unit production managed each of the projects below.

01

Sidelined 1, 2 & 3

Breakout Tubi original that grew into a three-film run.
Feature Films · Tubi
 02

The Z Suite

Scripted original series.
Scripted · Tubi
 03

Breaking Bear

Animated original series.
Animation · Tubi
 04

We Got Time Today

The network's first talk show.
Talk / Live · Tubi
 05

The Chainsaw Artist

Featuring Clint Eastwood and Sam Elliott. National press coverage.
Feature Documentary
 06

Terri Joe: Missionary in Miami

Charted on Luminate and Variety's top streaming rankings.
Unscripted
 07

My 600-lb Life

Long-running unscripted series.
Unscripted · TLC
 08

My 600-lb Life: Where Are They Now?

Spin-off series of My 600-lb Life.
Unscripted · TLC
 09

Adults Adopting Adults

Unscripted series.
Unscripted Series
 10

Jelly Roll, "Hands Up"

Music video.
Music Video
 11

Alma × Kate Hudson

National brand campaign.
Commercial Campaign
 12

Topo Chico Sabores

Brand campaign.
Commercial Campaign
 13

Schick × Nick Jonas

National brand campaign.
Commercial Campaign
 14

Complex: First We Feast

Branded short-form for Espolòn Tequila.
Short-Form · Branded
 15

The Room Actors: Where Are They Now

Web series based on the cult film The Room.
Short-Form Series
 16

Mo Waffles

Scripted original series.
Scripted · Tubi
 17

Kissing Is the Easy Part

Feature film.
Feature Film
 18

How to Lose a Popularity Contest

Feature film.
Feature Film
 19

Color Me You

Feature film.
Feature Film
 20

House of Heat

Unscripted series.
Unscripted
 21

My Crazy Quinceañera

Unscripted series.
Unscripted
 22

Guy Tang

35+ music videos, podcast, and segments for Bling Empire on Netflix.
Music Videos & Digital
About

On budget is the baseline. The work is the point.

Ashla Soter is SVP of Production at Digital Sword and a member of the Producers Guild of America. She brings projects in on budget and stays close to the work at every stage.

She spent three-plus years as Head of Production for Original Content at Tubi, overseeing more than 150 projects across scripted, unscripted, animation, and live programming. Across her career she has worked on production for over 250 projects.

She is a co-founder of The Production Exchange, a filmmaker networking group, alongside a Facebook community where crew share resources and opportunities, and served on the 2026 Yucca Valley Film Festival jury alongside members of the Academy of Motion Picture Arts and Sciences, BAFTA and the PGA, where she was one of two jurors chosen to lead the festival's filmmaker mentorship session. She cares about this industry and the people in it, not just the projects.

Press & Recognition

Variety recognized Ashla for producing The Chainsaw Artist at twenty-two.

The feature documentary drew coverage across national outlets.

VarietyGood Morning AmericaExtraBroadway World
Deadline · 2026 Digital Sword hires Tubi executive Ashla Soter → Variety · 2026 Zack Gottsagen and Anna Enger Ritch to star in A Reason to Stay → Yucca Valley Film Festival · 2026 Academy members, Emmy winners and Hollywood leaders join the 2026 YVFF jury → Pioneertown Gazette · 2026 YVFF filmmaker speed mentorship → Hi-Desert Star · 2026 Yucca Valley festival brings filmmakers and community together for eighth year →
Connect

Get in touch

For any production needs. I look forward to hearing from you.

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Unsolicited pitches or materials are not accepted and will not be reviewed.