California Based · Working Globally

Independent
Producer &
Production Executive

A decade taking scripted, unscripted, documentary, commercial, and music video work from prep through premiere.

CareerProduction on 250+ projects across freelance work and Tubi
MemberProducers Guild of America
Co-FounderThe Production Exchange, a filmmaker networking group
Ashla Soter
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NetflixAmazonYouTubeTubiTLCA&EMagnolia NetworkHPLowe'sHi-Ball NetflixAmazonYouTubeTubiTLCA&EMagnolia NetworkHPLowe'sHi-Ball
Previously · 3+ Years

Head of Production,
Original Content
at Tubi

150+
Projects Overseen

Led production and post across a high-volume slate of scripted and unscripted originals.

That work included the animated series Breaking Bear, the network's first talk show We Got Time Today, the scripted original The Z Suite, the Stubios initiative, the live special Tubi Red Carpet at the Super Bowl, and Sidelined, which grew into a three-film run.

Selected work

22 Titles

Ashla was the production executive on, produced, or unit production managed each of the projects below.

01

Sidelined 1, 2 & 3

Breakout Tubi original that grew into a three-film run.
Feature Films · Tubi
02

The Z Suite

Scripted original series.
Scripted · Tubi
03

Breaking Bear

Animated original series.
Animation · Tubi
04

We Got Time Today

The network's first talk show.
Talk / Live · Tubi
05

The Chainsaw Artist

Featuring Clint Eastwood and Sam Elliott. National press coverage.
Feature Documentary
06

Terri Joe: Missionary in Miami

Charted on Luminate and Variety's top streaming rankings.
Unscripted
07

My 600-lb Life

Long-running unscripted series.
Unscripted · TLC
08

My 600-lb Life: Where Are They Now?

Spin-off series of My 600-lb Life.
Unscripted · TLC
09

Adults Adopting Adults

Unscripted series.
Unscripted Series
10

Jelly Roll, "Hands Up"

Music video.
Music Video
11

Alma × Kate Hudson

National brand campaign.
Commercial Campaign
12

Topo Chico Sabores

Brand campaign.
Commercial Campaign
13

Schick × Nick Jonas

National brand campaign.
Commercial Campaign
14

Complex: First We Feast

Branded short-form for Espolòn Tequila.
Short-Form · Branded
15

The Room Actors: Where Are They Now

Web series based on the cult film The Room.
Short-Form Series
16

Mo Waffles

Scripted original series.
Scripted · Tubi
17

Kissing Is the Easy Part

Feature film.
Feature Film
18

How to Lose a Popularity Contest

Feature film.
Feature Film
19

Color Me You

Feature film.
Feature Film
20

House of Heat

Unscripted series.
Unscripted
21

My Crazy Quinceañera

Unscripted series.
Unscripted
22

Guy Tang

35+ music videos, podcast, and segments for Bling Empire on Netflix.
Music Videos & Digital
About

On budget is the baseline. The work is the point.

Ashla Soter is an independent producer and production executive, and a member of the Producers Guild of America. She brings projects in on budget and stays close to the work at every stage.

She spent three-plus years as Head of Production for Original Content at Tubi, overseeing more than 150 projects across scripted, unscripted, animation, and live programming. Across her career, freelance and at Tubi, she has worked on production for over 250 projects.

She is also a co-founder of The Production Exchange, a filmmaker networking group, alongside a Facebook community where crew share resources and opportunities. She cares about this industry and the people in it, not just the projects.

Recognition

Variety recognized Ashla for producing The Chainsaw Artist at twenty-two.

The feature documentary drew coverage across national outlets.

VarietyGood Morning AmericaExtraBroadway World
Connect

Get in touch

For any production needs. I look forward to hearing from you.

Unsolicited pitches or materials are not accepted and will not be reviewed.